Diploma in Digital Marketing
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops,digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.
Course Duration : 6 Months
Course Pattern : Semesterwise
Minimum Eligibility : Students who have appeared or cleared 12th.
Course Layout :
| Digital Marketing Overview |
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| Digital Marketing Introduction Digital Marketing Channels Current Trends in Digital Marketing (2024 Update) Digital Marketing Landscape & Opportunities |
| Social Media Optimization |
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| Social Media Calendar, Influencer Marketing Facebook Optimization, Instagram Optimization Linkedin Optimization, Youtube Optimization X Optimization, Quora Optimization Social Media Automation, Blogging Adsense, Affiliate Marketing |
| Content Creation |
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| Graphic Creation Video Creation Reels Creation Content Marketing, Copy Writing & Adcopy |
| Social Media Marketing |
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| Leads & Traffic Generation Landing Page Optimization Facebook & Instagram Marketing Linkedin Marketing Re-Marketing & Conversion Campaign Reporting |
| Google Ads |
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| Search Engine Marketing Online Display Marketing E-Commerce Marketing Youtube Marketing Mobile App Marketing Discovery Ads Performance Marketing Keyword Research |
| Search Engine Optimization (SEO) |
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| Search Engine Fundamental Introduction To SEO On Page SEO, Off Page SEO Technical SEO, Local SEO Google Algorithm, SEO Techniques SEO Audit, Competitor Analysis Content Keyword Mapping, Website Link Building Google Search Console, E-Commerce SEO |
| Website Designing & Creation |
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| Blog Creation Business Website Creation E-Commerce Creation HTML/CSS/Wordpress Google Analytics |
| Final Capstone Projects & Placement Preparation(SEO) |
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| End To End Skill Development SoftSkill Training Interview Preparation CV Building, Mock Test |
| Professional Graphic Designing Tool |
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| Photoshop Introduction Working with Layers AI Tools Tool Palette Adjustments Filters |
| Professional Video Editing Tool |
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| Introduction to After Effects Creating Compositions Editing Layers Adding and Editing Text Motion Graphics Understanding and Applying Effects |
| Extra Marketing Knowledge |
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| PEmail Marketing Whatsapp Marketing Digital Case Studies ChatGPT & AI Tools Freelancing Sales Funnel Google Tag Manager Pabbly (Automation) CRM Mastery, Looker Studio |
| DM Gurukul Subjects |
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| Live Projects In-house Internship Interview Readiness Portfolio readiness Creativity exploration Free Lancing workshop Finance Management Human Psychology Personality Development |
Career Opportunities
- Digital Marketing Specialist/Manager
- Social Media Manager
- SEO (Search Engine Optimization) Specialist/Manager
- Digital Marketing Consultant
- Content Marketer
- E-commerce Specialist
- Web Designer
- PPC (Pay-Per-Click) Specialist/Manager
- Email Marketing Specialist
- And Many More…