Social Media Marketing

Social Media Marketing

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The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

Course Duration : 4 Months
Minimum Eligibility : Students who have appeared or cleared 12th.
Course Layout :

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Level-I
Digital Marketing Landscape
Digital Channels Deep Dive – I
Digital Channels Deep Dive – II
Marketing Analytics and Integrated Strategy
Level-II
Capstone Project and e-Commerce Bootcamp
Specialization in Branding and Communications
Specialization in Marketing Analytics
Specialization in Social Media and Content Marketing
Specialization in Marketing Communications (Focus on PR)
Extra-curricular Activities
Creative workshops, Personality Development, Interview readiness, Skill Development, Become an Entrepreneur workshop, Communication skills, Industry visits, Guest Lectures, Exhibitions
Career Opportunities
  • Social Media Marketing Manager
  • Social Media Marketing Executive
  • Social Media Marketing Analyst
  • Social Media Marketing Specialist
  • Social Media Marketing Coordinator
  • Paid Marketing Specialist
  • Social Media Marketing Copywriter
  • Social Media Marketing Associate
  • And Many More…

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